Marketing Tactics

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, an outdoor mall now under construction, has taken a bold step to engage the surrounding Hilton Head Island community — both residents and visitors. It has set up shop on a crowd-sourcing website called Popularise and asked Hilton Head residents to suggest tenants for the 290,000-sq.-ft. property.

St. Louis – Fancy Feast Gourmet Cat Food is launching a Pinterest sweepstakes called “Cheese Affair Pin to Win.” The contest, promoting the company’s new line of cheddar cheese-flavored products, offers cheese-themed prizes including a trip to New York to attend an event hosted by cheese expert and author Liz Thorpe. Consumers are eligible to win prizes by pinning certain cheese-themed images from Fancy Feast on their Pinterest boards during certain time periods through Aug. 11.

Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.

According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).

Fort Worth, Texas -- As part of a previously announced plan to expand into non-traditional channels, RadioShack said its first shop-in-shop college store has opened at the University of Texas at Austin.

Located within the University Co-op bookstore, the RadioShack-branded section features consumer electronics products geared toward college kids. The Top Tech at UT Students' Fingertips RadioShack's retail space consists of a 12-ft. section of wall located on the first floor of the Co-op, and features items such as headphones and Bluetooth speakers.

Chicago -- Home meal replacements or prepared foods from supermarkets, drug stores and other retail outlets will continue to capture share of the meal/snacks market by stealing visits from restaurants, according to a recent study by The NPD Group.

Its recent foodservice forecast through 2022 indicated that instances of prepared food purchased at retailers for at-home consumption will increase by 10% over the next decade compared to a 4% increase forecast for commercial foodservice traffic.

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

New York -- Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.

The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.

The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.

San Francisco – Gap Inc. substantially improved upon its June 2012 same-store sales performance and beat analyst expectation with a 7% increase in same-store sales last month. In comparison, the retailer’s same-store sales were flat in June of last year and were only expected to rise 4.7% in June of this year, according to estimates from Retail Metrics.

Sales at Gap’s Old Navy helped drive the overall increase. Same-store sales at Old Navy rose 13% in June as a result of seasonal summer promotions.

Grand Rapids, Mich. – Consumers will spend the same or more on back-to-school shopping this year as they did last year and many will also finish back-to-school shopping early.

A survey Meijer conducted of its customers reveals 90% of shoppers plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. Median spend will range between $101-$150 per student and $201-$250 in total.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.