Kenneth Cole leverages Instagram for Kinky Boots promo

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.



To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.



Additionally, a 20% shopping discount will be extended to any customer presenting a Kinky Boots ticket stub at Kenneth Cole stores nationwide. And the brand will dedicate its West Side Highway billboard during the month of October to the Kinky Boots collaboration.



All of the net profits from the sale of the shoes – which feature a "Kinky Boots by Kenneth Cole" logo embossed on the sole – will be donated to AWEARNESS, The Kenneth Cole Foundation in support of the Human Rights Campaign.