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Hasbro to unveil expanded brand at San Diego Comic-Con


With just a few days until the San Diego Comic-Con kicks off, Hasbro has announced the expansion of its Kre-O construction brand to include Dungeons & Dragons, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro.

The company will be giving comic-con attendees a special edition Kre-O Dungeons & Dragons collectible poster, while supplies last, at its booth from 9-10 a.m. Friday, July 19. Those who visit the booth will also get to be among the first to see early Kreon models. Kre-O Dungeons & Dragons building sets will be available for purchase at retail locations January 2014.

Comic-Con visitors will also be among the first to see the sets featuring Dr. Mayhem, part of the upcoming launch of the recently announced Kre-O Cityville Invasion line, inspired by the new CityVille Invasion app by Zynga. The linefeature sonic motion technology, which permits building sets to emit sound waves which trigger specific movements in special Kre-O bricks, creating a live action scene within the set. The Cityville Invasion line will be available at all major retail locations in early August. The Kre-O Cityville App is downloadable now on iTunes and Google Play.

“Since launching the Kre-O brand more than two years ago, we’ve been able to tap into some of Hasbro’s most iconic brands and premier pop-culture licenses and bring them to life in a whole new way for kids and fans,” said Kim Boyd, senior global marketing director for the Kre-O brand, “We are excited to add fantasy inspired sets featuring Dungeons & Dragons as well as Cityville Invasion to the KRE-O portfolio which also includes Transformers, G.I. Joe and Star Trek.”

Never before seen Kre-O Star Trek, Kre-O Transformers and Kre-O G.I. Joe building sets will also be on display in the Hasbro booth. New reveals include the U.S.S. Vengeance ship from Paramount Pictures’ Star Trek Into Darkness, directed by J.J. Abrams, which will be available for purchase this fall.

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