Marketing Tactics

Sandpoint, Idaho -- Coldwater Creek announced the appointment of Deborah Cavanagh as senior VP and CMO, effective Sept. 16.

Cavanagh, who arrives Coldwater Creek from Loft where she was senior VP brand marketing, led the repositioning of Loft as a differentiated brand from Ann Taylor. She will lead Coldwater Creek's multi-channel brand marketing and creative services.

By Karen Lowe, [email protected]

Seattle -- REI announced plans to open a store in Knoxville, Tenn., in fall 2014.

The 23,500-sq.-ft. store, at Papermill Plaza, will include a bike shop that provides expert assembly and repair services, and a community space to host outdoor-related classes, presentations and events.

New Albany, Ohio -- Hollister Co. is partnering with Keds to release an exclusive line that features signature Hollister patterns on Keds sneakers. Beginning Aug. 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but customers can view a display inside Hollister stores to see the new patterns.

Seattle – Starbucks Coffee Company is opening its 500th location featuring Clover brewing, with plans to double the number of Clover locations globally by the end of 2014. Starbucks has offered its Starbucks Reserve coffees, a line of rare and exotic small batch single origin coffees brewed with the single-cup Clover system, since 2010.

Indianapolis – H.H. Gregg is opening a new store in Bloomington, Ind. on Aug. 15. The new location at 240 North Gates Street will replace the previous location at 606 West Gourley Pike.

Disappointing second quarter sales at Macy’s prompted the nation’s leading department store operator to temper its outlook for the remainder of the year, heightening concerns about the health of the consumer just as other major retailers are due to report financial results in the weeks ahead.

Sales declined 0.8% to slightly more than $6 billion and same store sales fell by a similar amount during the second quarter period ended August 3. Profits increased 7.5% to 72 cents from 67 cents, but that figure was six cents less that analysts forecast.

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

JACKSONVILLE, Fla. — Winn-Dixie has its eye on back-to-school shoppers who are stretching budgets at the height of the back-to-school season. It plans on freezing prices throughout a 10-week period on hundreds of products across every category and department across the store. 

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.