Marketing Tactics

Framingham, Mass. – Staples Inc. is launching an omnichannel promotion with pop singer Katy Perry in support of its “Make Roar Happen” campaign that raises money for DonorsChoose.org, a charity that raises funds for classroom projects across the U.S.

Kahuna, a marketing automation company for mobile, is touting its new Conversion Campaigns as a “first-of-its-kind solution” that it says can translate consumer interest into “significant” mobile sales and revenue.

According to Kahuna, its customers, such as 1-800-Flowers and Karmaloop, have already experienced an 18 to 33% uplift in revenue from these mobile users thanks to Conversion Campaigns.

Victor, N.Y. -- Bass Pro Shops announced plans for a new Bass Pro Shops Outdoor World in Victor, New York, which is part of the Rochester metro area. The 145,000-sq.-ft. store will be the primary anchor for Fishers Ridge, a 96-acre mixed-use development. The store has a tentative opening date of 2016.

This will be the company’s third store in New York, as it currently operates stores in Auburn and Utica. This will be the first large-format store in the Empire State.

Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.

ValueVision Media, a multichannel electronic retailer operating as ShopHQ via TV, Internet and mobile, has named Mark Bozek as CEO. It has also reconstituted its board of directors and appointed Bob Rosenblatt as its non-executive chairman.

Bozek succeeds Keith Stewart, who has resigned as CEO and as a director of the company. Bozek has more than 20 years of senior executive experience in the multichannel commerce, electronic retailing and entertainment industries, including having served as CEO of HSN, SVP of QVC and as a producer at Fox Television.

Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.

Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.

"I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.

New York – Online luxury fashion and beauty retailer Net-A-Porter is launching sales of Google Glass on June 23, available to shoppers in the U.S. Net-A-Porter will be selling a limited number of optical and sunglass styles, to be sold as exclusive packages.

Each bundle includes Glass, a frame and shade, a mono earbud, and case for $1,800.

Washington, D.C. - A clear majority of Americans say social media has no effect at all on their purchasing decisions. According to a new Gallup poll, 62% in the U.S. say Facebook and Twitter, among other sites, do not have any influence on their decisions to purchase products.