Marketing Tactics

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Cavanagh will join the company September 16 and lead multi-channel brand marketing and creative services, reporting directly to Coldwater Creek president and CEO Jill Dean. Her appointment follows the release of disappointing first quarter results that saw same store sales at the operator of 347 stores decline 10.5%

Washington, D.C. – Seventy-two percent of online adults in the U.S. use social media. Data from the Pew Research Center's Internet & American Life Project shows that Twitter is helping drive this widespread social media use, as the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.

Gaithersburg, Md. — Lakeforest Mall in Gaithersburg, Md., today announced a $1.2 million renovation plan. Improvements will include a reconfiguration of the center court, a new and improved children’s play area and new furniture for the food court.

Work will level the 5,245-sq.-ft. center court to create a space that will host community events such as the Lunar New Year Celebration, Summer Camp Expo and holiday promotions. Center court renovations will finish up by early November.

NORTHRIDGE, Calif. — Pharmavite LLC, one of the largest U.S. manufacturers of vitamins, minerals and other dietary supplements, has appointed Timothy Toll as its new EVP of sales.

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, introduced Martha Stewart at the National Association of Chain Drug Stores Total Store Expo at the Sands Expo and Convention Center in Las Vegas Monday, August 12. 

Stewart was there to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $2 million throughout a three-year period to the Milwaukee Art Museum to continue the Kohl’s Art Generation program, a youth art education initiative.

Denver -- Thirty-one percent of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year, according to research published by The Integer Group. The results were in the latest issue of “The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research.

With fewer people shopping, certain channels will see a drop in traffic. Integer predicts that mass, clothing, and drug will take the largest hit, losing 2.3%, 3.2%, and 5.5% of shoppers this year compared to last.

New York -- Nespresso announced the opening of its redesigned Boston flagship. The 2,400-sq.-ft. space is located in Boston's Back Bay neighborhood.

“We are thrilled to offer an enhanced premium coffee experience to Boston residents and visitors with our newly redesigned Boutique,” said Frederic Levy, president, Nespresso USA. “The Boutique will offer visitors a chance to connect with the brand in a uniquely sensorial way, and is exemplary of Nespresso's commitment to the highest-quality coffee, products, and customer service.”

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

Grand Rapids, Mich. -- Meijer is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to earn $10 off their total shopping purchase, 5% off total grocery and health-and-beauty purchases or 50 cents off per gallon of Meijer gas for every five eligible prescriptions filled. Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.