Marketing Tactics

Short Hills, N.J. — Visit Machu Picchu in Peru at The Mall at Short Hills this summer. In partnership with PromPeru: The Commission on the Promotion of Peru for Export and Tourism, The Mall at Short Hills will feature Peru-themed promotions from June 13 through July 10.

Highlights include:

An interactive exhibit of Machu Picchu: The centerpiece of the effort is a 20 X 30 ft. exhibit of the fabled Machu Picchu, the Incan citadel named one of the New Seven Wonders of the World in a 2007 international Internet poll.

New York -- DreamWorks Animation is looking to bring a little bit of Hollywood magic to the nation's shopping malls. The film studio has developed a high-tech Santa Claus  experience, billed as "DreamHouse," that it hopes to roll out to malls for the holidays, with two developers, Forest City and General Growth Properties already buying in, the New York Times reported.
    

CEOs from top CPG companies gathered in Paris this week for a meeting of the Consumer Goods Forum where the board voted on a set of common sense initiatives related to health and wellness.
 
The Forum’s board of directors reaffirmed its commitment to the implementation of its Health & Wellness Resolutions published three years ago and said it was committed to leading the industry on several specific fronts, including:

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

New York — M-A-C Cosmetics has signed a long-term lease at 853 Broadway in Manhattan’s Union Square, according to The Feil Organization, the building’s owner and manager. RKF represented M-A-C in the lease negotiations. The retailer plans to open in time for the 2014 holiday shopping season.

M-A-C will occupy a space on the ground floor and project a two-level storefront plus 14 ft. of frontage along 14th Street, giving it excellent visibility.

St. Louis -- Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

New York -- DSW Inc.'s Affiliated Business Group and Yellow Box Corporation will open the first-ever Yellow Box store on June 20, at The Falls Shopping Center in Miami. The store opens on June 20.