Coldwater Creek names former Loft exec as CMO

Sandpoint, Idaho -- Coldwater Creek announced the appointment of Deborah Cavanagh as senior VP and CMO, effective Sept. 16.



Cavanagh, who arrives Coldwater Creek from Loft where she was senior VP brand marketing, led the repositioning of Loft as a differentiated brand from Ann Taylor. She will lead Coldwater Creek's multi-channel brand marketing and creative services.