Marketing Tactics

Evanston, Ill. — Three new tenants are coming to the 212,373-sq.-ft. Evanston Plaza on Chicago’s North Shore, according to Mid-America Asset Management Inc. www.midamericagrp.com, the exclusive representative of the center.

DaVita, a division of DaVita HealthCare Partners Inc., signed a lease for 10,000 sq. ft. and plans to open a kidney dialysis center in the fall of 2013. The U.S. Army & Marines lease 2,424 sq. ft. for a recruitment center. Papa Romeo’s Pizza has taken 1,464 sq. ft.

By Jeff Weidauer, [email protected]

HAMPSTEAD, Md. — JoS. A. Bank customers did not respond as favorably to some of the company's marketing campaigns as they did in the prior year leading to a total sales decline of approximately 11% in the second quarter ended Aug. 3.

The company expects earnings for the quarter to be approximately $0.49 to $0.53 per diluted share, compared with $0.83 per diluted share in the second quarter of 2012.

Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

Los Angeles — Self-proclaimed beauty and fashion junky, Jennifer Geisman, creator of Beautygrl.com, has begun writing a new fashion and lifestyle blog, “Fearless Fashionista,” for four Southern California retail centers, owned and managed by General Growth Properties.

The centers include Galleria at Tyler, Glendale Galleria, Northridge Fashion Center and Otay Ranch Town Center. The blog is available at each center’s website.

Little Rock, Ark. -- Dillard’s saw net income rise to $36.5 million in the quarter ended Aug. 3, compared with $31 million in the same period last year.

Revenue was flat at $1.48 billion and same-store sales edged up 1%, boosted by strength from ladies accessories and lingerie.

“Positive comparable store sales and gross margin expansion combined with continued expense control enabled us to report another quarter of year over year improvement,” said CEO William T. Dillard II.

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

Beginning this month, Sam’s will begin offering flu shots and immunizations for diseases such as pneumonia, shingles, whooping cough, chickenpox, MMR (measles, mumps, rubella), meningitis, HPV (human papillomavirus) and hepatitis A and B.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

RACINE, Wis. — For the fourth year in a row, SC Johnson will be the major sponsor of the 11th annual free backpack giveaway at the mayor's back-to-school Stay-in-School festival Monday, Aug. 19, from 2-6 p.m. at Festival Park in Racine, Wis.

Students in grades K-12 will receive a free backpack filled with age-appropriate school supplies.