Marketing Tactics

Tommy Hilfiger celebrates partnership with Autism Society San Diego
NEW YORK — The Tommy Hilfiger Group enlisted actor Josh Bowman and professional surfers Kalani Robb, C.J. Kanuha and Alek Parker to participate in Autism Society San Diego's annual summer surf camp.

In June, Josh Bowman and Kalani Robb, along with Gary Sheinbaum, CEO, Tommy Hilfiger North America and InStyle Magazine fashion director Cindy Weber-Cleary, co-hosted the opening event for the newest Tommy Hilfiger store opening in San Diego’s Fashion Valley Mall, benefitting the Autism Society San Diego.
Former Groupon exec joins Social Reality board
SANTA MONICA, Calif. — Social Reality, a developer of platforms for social and digital advertising, has elected Malcolm CasSelle to the company's board of directors.

Kohl’s supports women's health with new athletic collection

MENOMONEE FALLS, Wis. — Kohl’s has unveiled a line of athletic apparel and accessories called Tek Gear, from the Kohl’s Cares cause merchandise program, and 100% of the net profit will go to support the fight against breast cancer.
RGIS, LLC

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AME

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Lennox Landmark®

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Entrance Inc.

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Hungry Howie’s Pizza opens Lafayette, La., shop

Lafayette, La. — Hungry Howie’s has opened a new pizza shop in Lafayette, La., near the University of Louisiana campus.

It is the third store for the young franchise. The other two stores are in nearby Baton Rouge.
Ace Brand tackles sporting goods market

ST. PAUL, MINN. — Ace Brand from 3M Company has launched Ace Brand Sports Medicine Products, marking the brand’s expansion into the sporting goods category.

As part of the launch, Ace Brand has partnered with Little League Baseball and Softball, the world’s largest youth sports organization, to support youth athletes nationwide.
Wolverine Worldwide’s Merrell Brand has new president

ROCKFORD, Mich. — Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand.

"Gene McCarthy is a visionary leader with a passion for brands and consumers," said Blake W. Krueger, chairman, CEO, and president of Wolverine Worldwide. "Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio — I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billion-dollar-brand in our Company's history."
HP Home & Office Paper - 300 Sheet Pack

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DVA - Headphones

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