Marketing Tactics

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

Smith Micro Software has unveiled its new AniMates mobile messaging app that lets users personalize voice messages with talking characters, scenic backgrounds and voice effects.

Built using Smith Micro's animation software, AniMates offers a wide range of content from digital artists, allowing users to express themselves through multiple personas.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

Grand Rapids, Mich. -- Meijer on Monday broke ground on a supercenter in Detroit, on the site of a former high school on the city’s west side. The groundbreaking ceremony comes less than a year after Meijer opened a supercenter at the historical Michigan State Fairgrounds in the Motor City.

The Walmart Foundation has kicked off a summer-long initiative to help children and families gain access to nutritious meals and learn healthy-eating habits. Walmart is also collaborating with Chef Lorena Garcia, chef and author with TV appearances on Bravo’s “Top Chef Masters” and NBC’s “Biggest Loser,” to launch the Eat Healthy Together Challenge on Twitter.

Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.  

Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.

Players from 32 countries have poured into Brazil for a month-long contest of extraordinary soccer skill, known as the Copa do Mundo, the 2014 FIFA World Cup. Cheering them is expected to be a total of some 3.7 million fans and tourists, adding an astonishing $3.3 billion USD ($6.7 billion Brazilian Real) to this nation’s economy. According to Brazil’s Ministry of Tourism, the average foreign visitor will attend four Copa do Mundo matches and spend approximately $2,488 during their stay.

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.