Marketing Tactics

Washington, D.C. — Walmart, along with the Women's Business Enterprise National Council and WEConnect International, on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets. 

Restoration Hardware’s RH New York, The Gallery in New York’s Flatiron District is open for business. The 19th-century building is located at 935 Broadway.

With three floors and 30,000 gross sq. ft., the newly expanded gallery is three times its previous size, featuring a dramatic antique mirror-lined grand staircase with custom-designed iron handrails inspired by the late Venetian architect Carlo Scarpa.

Mobile marketing and customer relationship management company Mocapay has hired Chris Munz as its director of business development.

“Chris is a welcome and strategic addition to the Mocapay team,” Mocapay CEO Doug Dwyre said. “As Mocapay continues to grow we welcome Chris’ expertise and proven track record of successful marketing strategy planning and implementation as well as an extensive technical understanding of needs of clients.”

Aisle411 has unveiled a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

Trenton, N.J. -- TerraCycle, an international recycling company, and The North Face are working together to pursue a solution to the common problem of massive amounts of left over polyethylene bags that are used to protect merchandise through distribution and transit. The North Face has engaged 25 of its retail stores in TerraCycle’s The North Face Polybag Brigade, to ensure these plastic bags get recycled. Together the two companies have kept 1.5 million plastic polybags, equaling more than 62,000 lbs., of plastic out of U.S. landfills.

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

The Walmart NW Arkansas Championship presented by P&G is underway at the Pinnacle Country Club and as has been the case in years past the LPGA golf tournament is accompanied by numerous charitable donations.

With company representatives, Missouri Secretary of State Jason Kander, St. Louis Mayor Francis Slay, local officials and community leaders on hand, Ikea officially broke ground for its future St. Louis store scheduled to open fall 2015.

The 380,000-sq.-ft. location with 1,300 parking spaces will be built along the northern side of Interstate-64 and Vandeventer Ave. on nearly 21 acres in the City’s Cortex Innovation District. The company has contracted with St. Louis-based S. M. Wilson & Co. to construct the project.