Marketing Tactics

McCormick & Co is vowing to accelerate innovation, increase marketing support and be a more effective category leader with trading partners after sales declined 5% in the spice and flavoring company’s America’s region.

San Francisco — Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

Restoration Hardware’s RH New York, The Gallery in New York’s Flatiron District is open for business. The 19th-century building is located at 935 Broadway.

With three floors and 30,000 gross sq. ft., the newly expanded gallery is three times its previous size, featuring a dramatic antique mirror-lined grand staircase with custom-designed iron handrails inspired by the late Venetian architect Carlo Scarpa.

Mobile marketing and customer relationship management company Mocapay has hired Chris Munz as its director of business development.

“Chris is a welcome and strategic addition to the Mocapay team,” Mocapay CEO Doug Dwyre said. “As Mocapay continues to grow we welcome Chris’ expertise and proven track record of successful marketing strategy planning and implementation as well as an extensive technical understanding of needs of clients.”

Aisle411 has unveiled a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

Washington, D.C. — Walmart, along with the Women's Business Enterprise National Council and WEConnect International, on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets. 

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

Toronto – New research from loyalty currency management provider Points shows that offering points and miles for everyday purchases is the most effective means of driving consumer loyalty. Points surveyed more than 1,500 loyalty program members from across North America and found that 83% earn points and miles on everyday purchases.