Marketing Tactics

ROCKFORD, Mich. — Wolverine Worldwide has appointed Jodi K. Watson as president of consumer direct, reporting to chairman, CEO and president Blake W. Krueger.  

In her new role, Watson will be responsible for direct-to-consumer operations for the company, including stores and e-commerce.

Watson was most recently the company’s VP of e-commerce, leading Wolverine's global digital strategy. She has served on its retail leadership team since joining the company in 2009.

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

FRAMINGHAM, Mass. — Staples is generating traffic to its brick-and-mortar stores with its ink and toner cartridge recycling program. Since 2005, it has recycled 350 million ink and toner cartridges, averaging more than 60 million cartridges per year for the past three years. 

QUINCY, Mass. — Stop & Shop hosted a Healthy Kids Summit at McCoy Stadium in Pawtucket, R.I. with help PawSox infielder Tony Thomas; the Boys & Girls Club of Pawtucket; Dr. Marjorie Nasin, director of Clinical Pediatrics & Pediatric Education at Memorial Hospital of R.I.; and the Rhode Island Community Food Bank. 

PHILADELPHIA — A favorable customer response to product offerings at Urban Outfitters contributed to the retailer’s net income of $76 million for the three months ended July 31.

Total company net sales for the second quarter increased 12% to a record $759 million. Same-store sales, including the company’s direct-to-consumer channel, increased 9%.

Comparable retail segment net sales increased 38% at Free People, 9% at Anthropologie and 5% at Urban Outfitters. Wholesale segment net sales rose 17%.

New York -- Wall Street is reacting to Jos. A. Bank’s news that it is cutting its second-quarter profit and sales outlook, sending shares spiraling downward.

Company CEO R. Neal Black said, “While our total sales declined in Q2, we achieved stability in our gross profit margin rate. Customers did not respond as well to some of our highly promotional, high sales volume marketing campaigns as they did in the prior year.”

Total sales declined 11% in the second quarter.

New York -- Express staged a fashion show on Friday in New York City's Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.

Las Vegas -- Disney Store has opened its newest store, located at the Fashion Show Mall in Las Vegas, and featuring a wider array of immersive experiences.

Grand-opening on Aug. 17, the new Disney Store will include a Disney Princess castle, magical trees, Disney∙Pixar CARS neighborhood and the Disney Store Theater; unique to Las Vegas is a custom skyline on the ceiling with iconic Disney storytelling scenes and Nevada landmarks.

Washington, D.C. -- The National Retail Federation and the Retail Association of Nevada hosted Rep. Mark Amodei, R-Nev., at a retail roundtable discussion. More than a dozen community retailers and small business owners gathered to address the industry’s challenges and public policy priorities.