Ace Brand tackles sporting goods market

ST. PAUL, MINN. — Ace Brand from 3M Company has launched Ace Brand Sports Medicine Products, marking the brand’s expansion into the sporting goods category.

As part of the launch, Ace Brand has partnered with Little League Baseball and Softball, the world’s largest youth sports organization, to support youth athletes nationwide.

“We are excited to launch Ace Brand Sports Medicine Products this summer in conjunction with the Little League Baseball World Series, as the official sports medicine products sponsor,” said Taylor Harper, marketing manager, Ace Brand Sports Medicine Products, consumer health care division. “With this unique product line, we continue to deliver on the Ace Brand’s commitment to help athletes stay off the sidelines and in the action — where they belong.”

Ace Brand Sports Medicine Products feature a custom dial ankle brace, elbow strap and knee strap, along with additional braces and supports as well as elastic bandages, protective gear, tapes/underwraps, hot/cold therapy and other sports accessories. The product line has three levels of support for baseball, basketball, football, golf, hockey, soccer, tennis and volleyball.

The products are designed to provide support for athletes, aid in their recovery from athletic pains and help protect them from injuries that may occur during a competitive game. The Ace Brand Sports Medicine Product line can be found in the sporting goods section of major retailers, including Walmart, and at the United States Armed Forces exchanges at MCX, Exchange and NEX Navy Exchange around the country.

The new product line will be used at the 2013 Little League Baseball World Series in Williamsport, Pa., from August 15-25. In addition to a presence at the Little League Baseball World Series, Ace Brand Sports Medicine Products is offering an All-Stars Sweepstakes, giving young athletes a chance of winning a $5,000 grand prize plus a $5,000 donation to a local organization.

“Our national sponsors are such an important aspect to our organization, and we are excited to build a new relationship with Ace Brand Sports Medicine Products,” said Liz DiLullo Brown, Little League VP of marketing and strategic partnerships. “With such a strong history of keeping athletes performing at their highest level, both Ace Brand Sports Medicine Products and Little League have a commitment to the future of our young baseball and softball players, both on and off the field.”