Marketing Tactics

Austin, Texas – Dining out appears to be a big part of consumers’ summer plans. According to two recent surveys of more than 1,000 adults conducted by digital offers provider RetailMeNot, respondents estimate on average they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York Tuesday, July 8.

Boston -- Swirl Networks, provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola Solutions. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments.

This announcement follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform.

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

Campbell, Calif. – Social shopping site DealsPlus.com has overhauled its site. Starting July 1, DealsPlus users will be able to create, curate and share their own "collections" of products.

Collections make it easy for users to find ideas from like-minded members of the community. For example, users looking for summer home decor inspiration can now "admire" the Summer Home collection and find targeted online deals. As part of the new release DealsPlus will begin working with celebrity and expert collection curators.

Stater Bros. Charities is donating $150,000 to 13 local food banks and pantries in an effort to make sure children have enough to eat during the summer months when food reserves are traditionally low and when they don’t have access to meals through school food programs.

The funds were donated by Stater Bros. customers and employees this past holiday season during the Harvesting Hope in Our Community program.

London -- Displaydata announced Tuesday it was named a 2014 Partner in Transformation for Sears Holdings Corp. The company received the award for delivering Sears' innovative digital display technology that supports its Shop Your Way program in stores.

Displaydata's responsiveness, hands-on delivery and commitment to supporting Sears' deployment in hundreds of stores to date has built a strong collaboration and partnership between both organizations. The award was recently presented at Sears Holdings' 2014 Vendor Summit.

With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.