Marketing Tactics

The Woodlands, Texas – Conn’s Inc. opens two new HomePlus stores on Tuesday in Tempe, Ariz., and Houston. The new Conn’s HomePlus store format showcases furniture and mattresses in addition to consumer electronics and home appliances.

The stores are located at 5000 Arizona Mills Circle, Tempe, and 9567 South Main Street, Houston. The Arizona Mills Mall location is Conn’s third new store in the Phoenix metropolitan market and fourth location in Arizona.

Bakersfield, Calif. — Foot Locker and Victoria’s Secret have expanded and remodeled at the 1.1 million-sq.-ft. Valley Plaza Mall in Bakersfield, Calif. Victoria’s Secret has also opened a new store for the popular PINK brand.

The newly remodeled Foot Locker, now spanning 5,000 sq. ft., plans to introduce an exclusive department called House of Hoops. It will feature elite athletic apparel and footwear.

Glen Carbon, Ill. — A new 136,000-sq.-ft. Sam’s Club will host a grand opening on Thursday in Glen Carbon, Ill. A number of local businesses will be on hand for the grand opening to showcase their products. They include The Billy Goat Chip Company, Excel Bottling Co., Jilly’s Cupcake Bar & Café, Zettie’s Confections and Swiss Meat & Sausage Co.

LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert. 

In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

Hoffman Estates, Ill. -- Sears Holdings Corp. has been selected to participate in the U.S. Environmental Protection Agency's Energy Star National Building Competition: Battle of the Buildings, which is designed to help improve the energy efficiency of commercial buildings and protect the environment.

Seattle -- Starbucks Coffee Company will enter the country of Columbia, opening a store in the first half of 2014 in Bogota. It will be operated through a joint venture between the company's Latin American franchisee, Alsea, and the food company Grupo Nutresa.

Starbucks said it has "aggressive plans" to open locations in Bogota and other major cities throughout Colombia over the next five years.

By Dawn Palmer, Accenture

GOODLETTSVILLE, Tenn. — Dollar General is teaming up with Procter & Gamble to honor the nation’s schools and teachers as part of the company’s Every Day Heroes program.

Through its “Success Starts Here” national marketing campaign, including an advertorial in Better Homes & Gardens, the program recognized Boone County High School in Florence, Ky., and one of its teachers, Kimberly Shearer.