Braun takes pole position with new brand ambassador

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign.

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps.

“I grew up with the Braun brand,” said Vettel. “We both come from the same state of Hesse, so the connection is deep rooted. I have always been amazed by how much technology goes into Braun shavers. It’s just like in Formula 1, the latest technology, the finest design and guaranteed durability. They simply do what you expect from them. I’m proud to be the ambassador for Braun male grooming.”

“We are truly delighted to have Sebastian as our new ambassador,” said Braun’s global marketing director, Lakis Vasileiadis. “He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun.”

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that range from electric shavers and beauty products to hair care appliances.