Marketing Tactics

Dallas - 7-Eleven is celebrating its 87th birthday with eight days of free offers, beginning July 11. To receive each day's free offer, a customer must first download and register on the 7-Eleven app.

A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The barcode appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out.

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer role is a reflection of the strategic priority that the company is placing on issues such as global food security, safety and quality, as well as on improving the nutritional value of its portfolio.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Washington, D.C. - Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.

A longtime HSN executive has been promoted to president of HSN. Bill Brand has been at HSNi since 2006 as SVP programming and has been the company’s chief marketing officer — a post he’ll maintain alongside his new position — since 2013.
 

Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.

FSI Coupons Dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.

St. Petersburg, Fla. – HSN Inc. (HSNi) is promoting chief marketing officer Bill Brand to president of HSN, effective immediately. Brand will retain his role as chief marketing officer of HSNi and will continue to report directly to HSNi CEO Mindy Grossman.

Brand is also an executive officer of the company. As president, he will assume responsibility of merchandising, programming, planning and HSN2 in addition to his current responsibilities.

Katy, Texas - Academy Sports + Outdoors announced a third planned Louisville-area store, in Elizabethtown, Kentucky, scheduled to open in 2015. Academy previously announced stores opening in Louisville and Middletown, which will both open prior to the 2014 holiday season.

All three locations were developed in partnership with GBT Realty Corporation. Academy Sports + Outdoors also announced new multi-year partnerships with both the University of Louisville Cardinals and also the University of Kentucky Wildcats.