Marketing Tactics

Lombard, Ill. — The Dump is opening a new 134,000-sq.-ft. furniture outlet location in Lombard, Ill., today.

 Official opening festivities began at 8:30 a.m. CT with a ribbon-cutting ceremony that will be followed by musical acts.

Austin, Texas – U.S. consumers are dramatically increasing their usage of online and mobile coupons. According to the latest Shoppers Trend Report from RetailMeNot and The Omnibus Company, while printable coupons remain the most widely used type of coupon (60%), online coupon usage has nearly doubled (29% compared to 16% three years ago) and mobile coupon usage has nearly tripled in the past three years (10% compared to 4% three years ago).

Ninety-two percent of consumers use some type of coupon. Other notable findings include:

Crosman Corporation — an international designer, manufacturer and marketer of shooting sports products — has entered into a long-term agreement with Eva Shockey, daughter and hunting partner of professional hunter, Jim Shockey, to promote the shooting sports.

BOSTON — Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention. 

CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. 

HOFFMAN ESTATES, Ill. — Sears Holdings is launching a menswear collection by Grammy Award-winning recording artist Adam Levine, exclusively at Kmart and ShopYourWay.com beginning Oct. 1.  

Levine's collection includes premium denim washes, outerwear, wovens, knits and accessories. 

Two hundred Target stores will begin offering the EveryOne brand of organics and all nature health and beauty items from EO products.

The company bills itself as theoriginal and ultimate essential oil based personal care company and said its products are designed to meet the increasing demand for healthy body products at a great price. Target will offer EO’s EveryOne Soap in Citrus + Mint, EveryOne Soap in Coconut + Lemon, and EveryOne Lotion in Coconut + Lemon in a 32 ounce pump bottle that retails for less than $10.

Brooks Brothers has opened a flagship store location in San Francisco. At 26,000 sq. ft., Brooks Brothers at Union Square is the second largest retail location in North America.

Retailers were already leery about the outlook for consumer spending this holiday season and reports Wednesday of record auto sales in August only add to the concern.

Both Walmart and Target reported disappointing second quarter sales and tempered their outlook for the full year. Conversely, car salespeople across the country were clinking champagne glasses and cashing commission checks as their employers, everyone from Mazda to Honda to Porsche and Ford, said August was a record month.

Canton, Mass. -- Dunkin’ Donuts continues its growth in non-traditional locations with the opening of two locations on the Kansas Turnpike with franchisee Rosenfield Restaurants. A third is scheduled to debut in October.

“Bringing Dunkin' Donuts to service plazas around the country is just one great example of how our brand is taking successful elements of our traditional locations and translating them into alternative points of distribution,” said Grant Benson, VP of franchising and business development, Dunkin' Brands.