Organic items added to Target’s HBC offering

Two hundred Target stores will begin offering the EveryOne brand of organics and all nature health and beauty items from EO products.

The company bills itself as theoriginal and ultimate essential oil based personal care company and said its products are designed to meet the increasing demand for healthy body products at a great price. Target will offer EO’s EveryOne Soap in Citrus + Mint, EveryOne Soap in Coconut + Lemon, and EveryOne Lotion in Coconut + Lemon in a 32 ounce pump bottle that retails for less than $10.

"At EO, we make healthy products accessible to everyone and believe products that are good for you don¹t have to be expensive," according to Susan Griffin-Black, founder and co-CEO of EO Products. For the EveryOne brand, she said the company took what it learned from its original, specialty EO products and created simple, clean and performance-based formulations that smell amazing.

The firm’s products are plant and essential oil based, made with only pure and organic ingredients ¬ free of parabens, disodium EDTA, sodium lauryl, phthalates, petrochemicals, artificial fragrances, chemical preservatives, silicone, propopylene glycol, detergents, mineral oil, triclosan, EDTA, aluminum, sulfate, and Gluten.No animal testing is ever done, and every product is non-GMO verified and made with locally sourced ingredients whenever possible, according to the company.