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Marketing Tactics

  • J.C. Penney appeals Macy’s ruling

    Plano, Texas – J.C. Penney has filed an appeal of a June 16 ruling by the New York State Supreme Court that it "tortuously" interfered with Macy’s 2006 contract with Martha Stewart Living Omnimedia when Penney entered into its own contract with Martha Stewart in 2011. In the ruling, Justice Jeffrey K. Oing said Macy’s failed to prove that it is entitled to punitive damages.

  • Sports Authority hosts inaugural Football Field Day

    Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

  • CVS unveils healthy snacks brand

    CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

    To view a video about the new program, click here.

    Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

  • Tim Hortons, CIBC launch technology-enhanced Visa card

    Toronto – Tim Hortons and Canadian Imperial Bank of Commerce (CIBC) are launching the new CIBC Tim Hortons Double Double Visa Card, leveraging a two-button technology that allows cardholders to press the CIBC Visa button on the front of the card to pay for their purchases anywhere Visa is accepted. One percent of each dollar spent is converted instantly into Tim Cash rewards, and by touching the Tim Card button, cardholders can then redeem their Tim Cash loyalty points at Tim Hortons locations.

  • UGG to launch online site; open stores for new tween-girls brand

    New York -- UGG Australia on July 14 will launch an e-commerce site dedicated to its new tween-girls brand, I Heart UGG. The retailer also plans to open two I Heart UGG stores, in Waikiki, Hawaii, and in San Francisco, in early September.

    The new line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China.

  • Location drives vacationers’ purchases

    While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

  • Overstock.com offers free loyalty program membership to first responders

    Overstock.com is offering free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.

  • Overstock.com offers free loyalty memberships to first responders

    Salt Lake City – Overstock.com now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians. Those who qualify for the program can enroll by visiting the first-responders sign-up section on Overstock.

    First responders can have their identity verified through the ID.me digital authentication service and relayed to Overstock to receive their free Club O membership. Once individuals sign up, they enter a user name and password to receive benefits.

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