Marketing Tactics

Yonkers, N.Y. - Forest City Ratner Companies, the developer and owner of Westchester’s Ridge Hill mall in Yonkers, New York, is adding an indoor skydiving facility, one of only 14 in the U.S.

IFly Indoor Skydiving will break ground this fall with an estimated completion date in early 2015.

Chicago – Mobile is the most popular technology for e-commerce retailers to make a significant investment in. According to the 14th Annual Merchant Survey from The E-Tailing Group, 42% of respondents have made significant investments in mobile optimization.

Toronto -- Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario, on Aug. 7.

The two new Canadian retail locations, each approximately 20,000 sq. ft. will make them the largest shoe stores in the country.

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer role is a reflection of the strategic priority that the company is placing on issues such as global food security, safety and quality, as well as on improving the nutritional value of its portfolio.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.

The nonprofit charity arm of Stater Bros. Markets has promoted Nancy Negrette to executive director.
 
In her new position, Negrette will work with Stater Bros. Charities CEO Sally Atkinson to oversee the nonprofit’s efforts in the areas the company’s employees work.