Marketing Tactics

Hamilton, Bermuda -- Signet Jewelers Ltd.’s net income fell to $67.4 million for the quarter ended Aug. 3, down from $70.7 million a year earlier, impacted by the Mother’s Day calendar shift.  

Total sales increased 3.1% to $880.2 million, fueled by strong sales at the company’s Kay Jewelers and Jared stores in the United States. Sales were soft at its British chains.

Same-store sales were up 3.6%. At Kay, same-store sales rose 5.8%.

As if competing against Target, Best Buy and Amazon.com isn’t challenging enough, nationwide the fast-food “strike” which took place Thursday offered a glimpse of the type of headline-grabbing, disruptive activities Walmart can expect from its opponents this holiday season.

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

New York -- Swedish fast-fashion giant H&M will open its largest location to date, a 63,000-sq.-ft. flagship in New York City’s bustling Herald Square. Scheduled to open in fall 2014, the four-level store will be located in Herald Center, a JEMB Realty property. The landlord’s broker is CBRE.
 

Seattle – Amazon.com has introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell physical and digital items from Amazon.com within their apps and games. Developers and members of the Amazon Associates program (the API is technically an extension of the program) can now sell a single item from within an app or game, showcase a category of goods, or bundle the purchase of physical goods with the purchase of digital goods.

Bayer Properties has announced that it will develop a third member of its signature Summit property brand: The Summit Lexington, a mixed-use shopping destination located in the Lexington, Kentucky’s retail hub. An outdoor fashion center, The Summit Lexington will offer specialty retail, restaurants and residences.

Woonsocket, R.I. -- CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

Columbus, Ohio -- Express Inc. reported a profitable second quarter of fiscal 2013, with year-over-year increases in net income, net sales and same-store sales. Net income rose 7% to $16.8 million, in line with Wall Street expectations, from $15.9 million. The retailer raised its full-year guidance and also announced plans to launch its outlet business in the second quarter of next year.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million.

St. Louis – Missouri Attorney General Chris Koster is publicly accusing Walgreens of charging customers more for some products at the cash register than their advertised price in the store aisle. According to Bloomberg, Koster said Missouri will sue Walgreens for false and misleading advertising after a two-month undercover investigation of eight stores in cities including St. Louis, Kansas City and Jefferson City.

Purchase, N.Y. — National Realty & Development Corp. www.nrdc.com has announced that Old Navy and GNC will open stores at Orange Plaza, an 815,000-sq.-ft. power center in Middletown, N.Y. Old Navy has taken 13,500 sq. ft. GNC will occupy 1,500 sq. ft.

Wal-Mart Supercenter, The Home Depot, Kohl’s Department Store, Burlington Coat Factory, Marshalls, Bed Bath & Beyond and Staples anchor the center, which draws from a 12-mile radius with a population of 157,000.