Marketing Tactics

Ottawa, Canada - Trying to stay competitive with Amazon.com on price may not be the best path to success for department store and discount retailers. According to pricing analysis of 1,000-plus household goods based on Amazon’s own assortment relative to Kohl’s, Walmart, Target and Macy’s conducted by 360pi and Retail Systems Research from March-June 2014, Kohl’s was consistently 30%-60% above Amazon’s pricing for this sample, but also reported the healthiest financials of the group.

By Joe Tichar, senior VP of corporate operations, DDR, Beachwood, Ohio

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.
 

New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

Beginning Sunday, Sept. 28 through Saturday, Oct. 4, A.C. Moore Arts and Crafts will partner with Lion Brand Yarn Company and Vanna White, a Lion Brand spokesperson for more than 20 years, to donate 10% of sales from all Vanna White yarn lines to St. Jude Children’s Research Hospital.

Across its 139 locations, A.C. Moore will offer special pricing on Vanna’s Choice, Vanna’s Choice Baby, Vanna’s Tapestry and Vanna’s Palettes yarns. Through this initiative, the partners guarantee a minimum $10,000 donation.
 

Amazon has rolled out KDP Kids, a program designed to help children’s book authors prepare, publish and promote both illustrated and chapter books in Kindle Stores worldwide.

Children’s book authors can use Amazon’s new Kindle Kids’ Book Creator tool to create illustrated children’s books that take advantage of Kindle features like text popups. Once the book is ready, authors can upload it to KDP, and use KDP’s category, age and grade range filters to help Amazon customers choose the right books for their kids.

Hoffman Estates, Ill. - Kmart is offering a no-money-down layaway program to members of the Shop Your Way loyalty program for the holiday season, starting Sept. 4. Kmart's layaway program includes both online and in-store contracts for coveted items across dozens of merchandise categories, including apparel, home, toys and electronics.

Kmart is also running a new ad for the program both on TV and YouTube.

J.C. Penney Co. is testing new design treatments, merchandise presentations and service options at its new — and first ever — location in Brooklyn, New York. Located at Gateway Center, the 124,000-sq.-ft., single-level store boasts a contemporary exterior that incorporates clean lines, large glass panels, red accents and the unmistakable Penney logo.

The interior is bright and modern, with large murals of local landmarks. A variety of flooring surfaces, including polished concrete, wood laminates and grey ceramic tile, complement the streamlined design.

Clearwater, Fla. – AccuStore, a provider of site profiling technology and services, announced The Pantry, a chain of 1,500 plus convenience stores, has licensed AccuStore’s site profile management platform with plans to reduce operating costs and improve execution.