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Marketing Tactics

  • OfficeMax to open most locations at 8 p.m. Thanksgiving Day

    OfficeMax has joined the growing list of retailers that plan on opening most of its stores at 8 p.m. Thanksgiving, ahead of Black Friday. The office supplies, technology and business services retailer will entice consumers with doorbuster deals and significant Black Friday savings at OfficeMax.com starting at 12:01 a.m. EST Thanksgiving morning.

    The OfficeMax Black Friday shopping event will run through Saturday, Nov. 30, in stores and online.

  • J.Jill unveils new retail store design

    Specialty retailer J.Jill is preparing to roll out a redesigned store concept in four markets across the United States.

    "The new approach to store design is based on our understanding of what is important to our customers. We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service," said CEO and president Paula Bennett. "The new stores offer her a very warm welcome."

  • Sears Appliance & Hardware rolls out smaller model in Dallas

    The opening of a new Sears Appliance & Hardware store in Dallas, Texas, marks two milestones for the hardware subsidiary operating under Sears Hometown and Outlet Stores. It is the debut of the smaller, neighborhood model that will become a company standard for all new locations and the first brand new Sears Appliance & Hardware store to open in the past 10 years.

  • Starbucks Q4 profit up 34%; 1,500 net new stores on tap

    Seattle -- Starbucks Coffee Company on Wednesday reported a better-then-expected 34% rise in its fiscal fourth-quarter and raised its quarterly dividend 24%. The company earned $481.1 million, up from $359 million a year ago.

    Total net revenues increased 13% to $3.8 billion, just short of expectations.

    Global same-store sales increased 7%, driven by a 5% increase in traffic. Same-store sales were up 8% in the United States and the Americas and 8% in China/Asia Pacific region.

  • Study: Shoppers loyal to stores with sales on frequently purchased items

    New York -- Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store.  In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.

  • Capitol Hill’s Ripple Effect on Retailers

    By James McCandless and Kenneth Katz,  X Team International

    The recent government shutdown has analysts scrambling to determine how much damage was done to the national economy. From a retail perspective, understanding the scale and scope of the shutdown requires a more thorough understanding of the issues at play; including a closer look at how retailers responded and a breakdown of how the lingering effects of the partial government closure may impact the holiday sales season.

    The ripple effect on retail

  • FatWallet.com releases Black Friday Deal Finder

    Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.

    New and improved features to this year's Black Friday Deal Finder include:

  • Bottom Dollar Food opens two Philly stores Oct. 31

    Salisbury, N.C. -- Bottom Dollar Food will open two new stores on Thursday, Oct. 31, one in the Germantown neighborhood of Philadelphia, and one in Ambler, Pa., bringing the market total for the discount grocery chain to 43 stores.

    The two new stores add approximately 100 jobs to the greater Philadelphia economy. With the addition of the two new locations, Bottom Dollar Food now operates 62 stores in New Jersey, Ohio, and Pennsylvania. Each store is approximately 18,000 sq. ft.

  • Gowex launches new ‘social WiFi’ network Dec. 15

    New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

  • Overstock.com's enlists Mike Ditka and Jim McMahon for latest ad

    Overstock.com has released the first commercial in its new series starring NFL coach and Hall-of-Famer Mike Ditka and quarterback Jim McMahon.

    "Overstock.com was pleased to bring together the two powerhouses of Mike Ditka and Jim McMahon once again," said Overstock.com co-president, Stormy Simon. "Coach Ditka portrays the same passion and excitement we feel about our business."

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