J. Crew deploys MasterCard’s digital wallet service, MasterPass

New York -- Starting in November, J. Crew consumers can take advantage of MasterPass at checkout, a digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they’re at home, in a store or on the go.



“The world of online shopping is changing rapidly,” said Jenna Lyons, president and executive creative director, J.Crew. “Customers want ease and simplicity. MasterPass has paved the road to easy. We were thrilled to partner with MasterCard and to be one of the first to share in this new technology.”



With MasterPass, shoppers can pay for purchases through the click of a mouse, touch of a tablet or tap of a smartphone. The wallet securely stores shoppers preferred payment and shipping information which is readily accessible when they click on the Buy with MasterPass button and log into their account.



The introduction of MasterPass at the J.Crew online checkout will be supported by an integrated marketing program that includes the launch of a new advertising spot – the first for MasterPass and J.Crew – focused on J.Crew’s seasonal offerings and highlighting MasterPass as shoppers’ shortcut to online holiday shopping at J.Crew. The program will also encompass digital and social initiatives set to kick off in November.



“The MasterCard team put together a great campaign to support the launch of MasterPass and we are thrilled to be partnering on such an exciting initiative, especially during the busy holiday shopping season,” said Lyons.