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Marketing Tactics

  • RadioShack inks deal in New Jersey shopping center

    North Plainfield, N.J. — RadioShack has leased 2,556 sq. ft. at the 175,515-sq.-ft Hamilton Plaza in Hamilton Township, N.J., according to Levin Management, the property’s managing and leasing agent. Metro Commercial Real Estate Inc. served as the tenant’s broker in the transaction.

  • Aligning strategies and creating value the Walmart way

    Having laid a foundation of access, transparency and trust since arriving at Walmart U.S. four years ago, chief merchandising and marketing officer Duncan Mac Naughton’s top priority these days is leveraging joint business planning processes with up to 300 key suppliers to tap new growth opportunities.

  • More ways to pay with Green Dot at Walmart

    Bank holding company Green Dot and Walmart have expanded the line of MoneyCard branded reloadable prepaid debit cards to include six new card types.

    Prior to the latest agreement, Green Dot offered three version of prepaid debit products at 4,100 Walmart stores.

  • P&G Professional unveils new e-commerce site

    LONDON — P&G Professional, a division of Procter and Gamble that supplies professional cleaning products to hotels, restaurants, care homes and other businesses, has unveiled an e-commerce site making P&G Professional's new range of specialist branded cleaning products available for online purchase.

  • Newegg kicks off Black November

    Newegg, a leading electronics-focused e-retailer in the U.S., has kicked off this year’s Black November shopping event. The online retailer first unveiled Black November in 2010.

    The company will be offering exclusive deals on the first four days of Black November across 60 categories, including computers, electronics, automotive, sporting goods and jewelry.

  • Lay's to roll out chocolate-covered potato chip

    Lay's will be introducing Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

    The chips, priced at $3.49 for a 5-oz. bag, will only be sold at Target for a limited time through the holidays. If the product is successful it could become a permanent fixture on store shelves, according to Ram Krishnan, VP marketing at Frito-Lay.

  • Neiman Marcus teams up with 3D printing company in holiday offer

    New York -- Neiman Marcus and 3D printing marketplace Shapeways have teamed together to offer a limited holiday collection.

    The collection consists of two pieces available in Shapeways’ 3D Printed metal finishes: A monogrammed silver heart pendant necklace that can be customized with initials, and an orb stainless steel sculpture paperweight. Both items are made by Shapeways' 3D Printing and feature its prin.

  • J.Jill launching new store design

    Quincy, Mass. -- J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.

    “The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."

  • OfficeMax opens most stores Thanksgiving night

    Naperville, Ill. – Count OfficeMax as the latest in a growing list of retailers opening its doors at 8 p.m. local time Thanksgiving night (as permitted by law). Online Black Friday discounts at OfficeMax.com start at 12:01 a.m. EST Thanksgiving morning.

    The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 to Saturday, Nov. 30 in stores and at OfficeMax.com.

  • Asics to open in Chicago’s Bucktown area

    Chicago — Athletic shoe and apparel retailer ASICS has signed a 5,254-sq.-ft. lease in Chicago’s Bucktown area. According to RKF, who represented the landlord, 1630 Damen LLC c/o Jenel Management Corporation in negotiations for the long-term lease, this will be Asics’ first store in the Midwest and third in the United States when it opens early next year.  

    Blatteis & Schnur represented Windsor Financial Group, an independent licensee of AsicsAmerica in negotiations.

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