Marketing Tactics

Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

RetailMeNot has named former eBay executive Michael Jones as SVP of retailer and brand solutions as it seeks to grow its footprint.

Jones spent the last four years serving as VP of merchant development at eBay, where he was responsible for building and developing the company's business relationships with some of the largest brands and retailers in the world and growing the business of its largest customers. His responsibilities included sales, business development, merchant relations and operations for eBay's marketplace business.

San Francisco -- Over two-thirds (68%) of women are more likely to buy from a company that uses models of varying sizes, according to a new study by online fashion retailer ModCloth. And only 13% of women agree that "real women" are accurately portrayed in the fashion industry.

Christopher & Banks president and CEO LuAnn Via said financial results for the second quarter ended Aug. 2 were solid, adding that the company made continued progress toward its long-term growth objectives.

Net sales at the specialty women’s apparel retailer totaled $106.6 million, an increase of 2.3% from $104.2 million for the year-ago period. During the quarter, the company operated an average of 9.3% fewer stores than during the comparable period last year. Same-store sales increased 2.6%.

Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.

Sterling, Va. - Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards.

Campbell’s Chunky soup, the official soup sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.