Marketing Tactics

J. Crew consumers can now take advantage of MasterCard’s digital wallet service, MasterPass, at checkout. The digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience regardless of where they are.

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in North America and the exclusive event marketing planning agency for many of the top consumer brands, according to the company.

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

Von Maur has opened its first location in Alabama, just outside of Birmingham, at Riverchase Galleria in Hoover. The 185,000-sq.-ft. store is one of the largest locations in the country.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

Chicago -- Claire's Stores has entered into a partnership with Dylan's Candy Bar, the world's largest confectionary emporium and lifestyle brand, whereby Claire’s will sell an edited selection of Dylan’s candies. The assortment features nearly 30 items, all under $24 – from lollipops, chocolate bars and fillable gummy bears to cotton candy buckets, cupcake pillows and sweet candy houses

Fashion and fitness come together at Six:02, a  new retail format from Foot Locker. Designed for young, active women, the store offers on-trend athletic apparel, footwear and accessories in a stylish, inviting environment.

The store has a loft-like residential feel, with nesting tables, furniture-inspired fixtures and hardwood floors that reflect the customer’s sense of style while making her feel right at home.   

Washington, D.C. —Marshall’s has opened its second Washington, D.C. store. According to the Washington, D.C., Economic Partnership, the 28,925-sq.-ft. store is located at the National Press Building at 14th and F Streets downtown. Marshall’s is planning a third location for the Shops at Dakota Crossing in the city’s northeastern quadrant.