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Simon Property taps Zoomingo app for holiday promotions


Seattle -- Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, announced an agreement with Simon Property Group, the largest mall operator in the U.S., to market the Zoomingo app for the upcoming 2013 holiday shopping season.

Beginning in November, Simon will promote the Zoomingo app in key California and Washington markets. Simon shoppers in these markets will be alerted to retailers’ sales and deals so they can save more and stretch their holiday budgets further. In addition to the savings, shoppers can also earn bonus Zoomingo ZPoints, which are redeemable for gift cards, for visiting these properties along with surprise gifts from stores within the mall.

“Working with Zoomingo furthers an overall strategy to broaden our consumer reach beyond our proprietary digital channels and drive incremental traffic to our centers,” said Mikael Thygesen, CMO at Simon Property Group. “With its comprehensive sale listings and unique personalization technology, Zoomingo helps shoppers save at their favorite shops throughout the mall.”

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