Marketing Tactics

Wired, a Conde Nast brand, is getting ready to open a popup store for the ninth consecutive year in New York City, featuring electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets and adventure gear.

Located in the heart of the Meatpacking District, at 353 West 14th St., the store will be open from noon-8 p.m., Tuesdays through Sundays, from Dec. 4 through Dec. 22. This year’s popup store is sponsored by Citi, the 2014 Corvette Stingray and Delta Air Lines.

Same store sales increased 10.1% during November at J.C. Penney, the company announced during an update on its holiday performance.

In addition to the double digit comp performance, J.C. Penney said its e-commerce sales through jcp.com continued to be strong, running well ahead of last year, consistent with last month's trend.

Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record-breaking online sales. While “brick and click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42% share.

Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

New York -- Online giant Amazon has opened a pop-up store in Westfield San Francisco Centre, San Francisco. The pop-up sells Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to The Wall Street Journal. It is one of a handful of pop-ups the company has opened in malls.

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

Winston-Salem, N.C. -- Krispy Kreme has signed a development agreement with Dulce Restaurants, LLC, to develop 10 new Krispy Kreme shops in Houston over the next five years.

Dulce Restaurants, LLC, a subsidiary of Dallas-based Sun Holdings, LLC, currently operates three Krispy Kreme locations in Dallas, and has plans to open an additional 15 Dallas shops through 2018.

Location: Moorestown, N.J.

Size: 1,001,000 sq. ft.

Developer: PREIT

Major tenants: Lord & Taylor, Marc Vetri’s Osteria, Jose Garces’ Distrito, Firebirds Wood Fired Grill, Regal Premium Experience Theater, Rizzieri Salon & Spa, Francesca’s Collection (in lease negotiations) and a number of best-of-breed regional retailers

Status: Redevelopment to be completed in 2014 

Location: 8801 Queens Blvd., Forest Hills, N.Y.

Size: 445,000 sq. ft.

Developer: Forest City Ratner Cos.

Major tenants: Target, Best Buy, Macy’s Furniture, DSW, Skechers, Outback Steakhouse, Red Lobster

Status: Opened in 2001

Retail executives and suppliers meet at annual networking event

Business partnering was the top priority at Chain Store Age’s 11th annual Executive SPECS, held in November at the Boca Raton Resort & Club, Boca Raton, Fla. 

Designed as a high-level networking forum for retailers and suppliers in store planning, design, construction and facilities management, Executive SPECS combines dynamic keynote speakers with face-to-face “information exchange” meetings with suppliers, sponsor presentations and informal discussions.