Marketing Tactics

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."

Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

Bourjois’ portfolio of color cosmetic products are sold through approximately 23,000 points of sale in more than 50 countries around the world. Bourjois was founded in 1863, by French actor Joseph-Albert Ponsin, who developed a line of color cosmetics for his fellow actors.

Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments,  are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy&.

Aliso Viejo, Calif. - Johnny Rockets has reached its first agreement to distribute private label menu items for home consumption. Blackwood Industries, Inc., based in Orlando, Florida, has been selected to distribute branded hamburger patties and other related products via retail, as of Oct. 1, 2015.  

This comes on the heels of a recent Johnny Rockets announcement to launch Johnny Rockets Route 66 and Johnny Rockets Express restaurant banners.

Continued softness in mall traffic and lower-than-expected sales from its September fashion show have prompted Christopher & Banks to cut its sales forecast for the third quarter of fiscal 2014.

Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.

Howell, N.J. -- Norman’s Hallmark, a family-owned and operated card and specialty gift retailer, has signed a lease to occupy 5,200 sq. ft. at Aldrich Plaza, Howell, New Jersey, announced Levin Management, exclusive leasing and managing agent for the 150,000-square-foot shopping center.
 
Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.
 

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."