Marketing Tactics

Houston -- EarthWerks flooring has added an additional position for the company. Lindsey Nisbet will join as head of product development and marketing strategy.     Nisbet will be focused on designing and developing new LVT products as well as determining the best ways to market and merchandise our line with our distribution and dealer network.  

By Brian Mell, BannerView  

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.   

Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

Industry uses strengths to aid children in need

Modern retail is a global effort to provide consumers with the goods and services they need.

Coca-Cola Life, a new reduced-calorie beverage with a blend of cane sugar and stevia leaf extract, is hitting the stores nationwide. 

Coca-Cola Life addresses the health concerns over sugary sodas.  The green-labeled can or bottle contains 35% fewer calories than Coca Cola Classic and is said to taste closer to the original than Diet Coke, which is sweetened with aspartame.  

Fast-fashion for plus-sized women: That’s what eloquii.com is on a mission to deliver. While a retail format that offers runway-inspired looks for shoppers sized 14 to 24 is a no-brainer, the concept is practically radical in fast-fashion retailing.

New data from JLL’s 2014 Holiday Sentiment Report, which includes feedback from 800 largely national or global retailers in JLL-managed shopping centers across the United States, suggests retailers are optimistic about store performance, but are fighting the “survival of the fittest” match.