Marketing Tactics

Philadelphia -- Net sales for the first quarter of fiscal 2014 at Destination Maternity Corporation decreased 0.3% to $134.8 million from $135.3 million reported for the first quarter of fiscal 2013. Same-store sales slightly increased 0.7%.

Atlanta -- Landscaping is the most popular outdoor do-it-yourself (DIY) home improvement New Year’s resolution project. According to a recent online survey of 540 homeowners by the Home Projects Council (HPC), homeowners selected landscaping (15.2%), planting a garden (13.5%) and building a deck (6.3%) as the top three outdoor DIY home improvement New Year’s resolution projects.

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.

In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.

The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.

Pier 1 president and CEO Alex W. Smith expressed extreme disappointment over the company’s December sales results, which came in well below expectations despite having kicked off the holiday selling season with a record post-Thanksgiving weekend.

Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.
 

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

New York -- Polaroid Fotobar will open an 8,500-sq.-ft. flagship at The LINQ, a new retail, dining and entertainment district in Las Vegas by Caesars Entertainment.

The retail format made its debut in 2013, with  three stores in Florida ( Delray Beach, Orlando and Miami). Upcoming plans include another location in Florida, in Boca Raton.

Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.