Marketing Tactics

Dallas – A majority of consumers find point-of-sale (POS) prompts, such as discount alerts on their mobile devices an invasion of their privacy. According to a recent website poll from CompuCom, respondents were asked, “Do you find point-of-sale technology prompts, such as a customized alert for discounts upon entering a store”: 63% said it is Big Brother-ish/intrusive while 37% said it is helpful and cool.

The poll collected 307 responses from IT professionals across multiple industries from Nov. 16, 2013 through Dec. 17, 2013.

The few blocks surrounding the Honolulu intersection of Kalakaua and Ka’iulani Avenues boasts the highest pedestrian traffic in the world-renowned Waikiki retail district. The count exceeds 22,000 visitors per day. And it is rising as recovering international economies enable tourists from around the world — and especially from the Asia-Pacific countries of Japan, China and South Korea — to respond to the beckoning call of Hawaii’s Big Island of Oahu.

New York -- Sales for the November-December holiday period increased 3.0%, based on a tally of monthly reporting firms compiled by the International Council of Shopping Centers. The rise came despite the extreme weather across much of the United States during prime holiday shopping time, and a shortened holiday season.

The nightmare continued for Target on Friday as worse than expected fourth quarter same store sales prompted the company to slash its profit forecast while it made troubling new disclosures about the theft of information involving 70 million customers.

Lindt and Sprungli has introduced a bevy of new premium chocolate offerings, with flavor combinations ranging from sweet-and-salty to delicate milk chocolate. 

The new product offerings include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, special additions to the Lindt Chocolate Specialties line, and the first-ever Lindt Brownie Mixes.

Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

Razor Shield was developed to help create a liquid barrier to protect razor blades.
 

New York -- Retailers across the board, from Victoria’s Secret parent L Brands Inc. and American Eagle Outfitters to Family Dollar Stores and Bed, Bath & Beyond, cut their fourth-quarter earnings forecasts on Thursday as heavy promotions and discounts cut into profits. Results were also impacted by multiple snowstorms, a shortened shopping season and cautious consumers.  

SAN FRANCISCO – Brick-and-mortar customer analytics provider Euclid is introducing Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance. Using existing Wi-Fi, Euclid allows retailers to assess the offline impact of marketing activities, identify trends in store performance, and improve the overall shopping experience.

Minneapolis – Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.

Philadelphia – Net sales at Urban Outfitters for the two months ended Dec. 31, 2013, increased to $716 million, or 8% from the same period in the previous year. Same-store retail segment net sales, which include the direct-to-consumer channel, increased 3%.

Same-store retail segment net sales increased 21% at Free People and 11% at Anthropologie and decreased 6% at Urban Outfitters. Wholesale segment net sales increased 21%.