Skip to main content

Marketing Tactics

  • Earthwerks adds new head of product development and marketing strategy

    Houston -- EarthWerks flooring has added an additional position for the company. Lindsey Nisbet will join as head of product development and marketing strategy.     Nisbet will be focused on designing and developing new LVT products as well as determining the best ways to market and merchandise our line with our distribution and dealer network.  

  • Tech Guest Viewpoint: Using E-Commerce to Boost In-Store Purchases

    By Brian Mell, BannerView  

  • A big change for retail’s Big Show

    The National Retail Federation has made a major change to the format and content of its annual trade show and convention, known as the Big Show, which is held every January in New York.

  • Paul Frank to open omnichannel holiday pop-up store

    Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.   

  • Report: Call them “MALLENNIALS”

    The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

    89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.

  • RetailROI Offers At-Risk Kids Necessities and Hope

    Industry uses strengths to aid children in need

    Modern retail is a global effort to provide consumers with the goods and services they need.

  • Eloquii’s Fast-Fashion Take on Plus Sizes

    Fast-fashion for plus-sized women: That’s what eloquii.com is on a mission to deliver. While a retail format that offers runway-inspired looks for shoppers sized 14 to 24 is a no-brainer, the concept is practically radical in fast-fashion retailing.

  • From Paris with love

    Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

    From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

X
This ad will auto-close in 10 seconds