Marketing Tactics

San Jose, Calif. -- Verifone and MasterCard are providing Las Vegas taxi cab passengers with card-linked offers in a pilot program running from from Nov. 2-6. Targeted offers from merchants, in this case The Hard Rock Café on the Las Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals.   

New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

Technology leader Samsung Electronics has introduced a new line of small interactive digital displays to replace printed posters and help brands and retailers  drive sales.

The new 22 inch and 10 inch displays Samsung introduced to its Smart Signage product lineup are designed to drive increased interactivity thanks to Wi-Fi connectivity and touchscreen technology.

New York --Forrester Research said Monday it expects U.S. online sales to reach $89 billion in November and December. That's up 13%, or about $10 billion, over a year ago. But Forrester analyst Sucharita Mulpuru noted that the expected growth is not as high as it could be due to a few unique constraints, including fewer days between Thanksgiving and Christmas, and capacity constraints in the already constrained carrier networks.

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

Englewood, Colo. -- Sports Authority will host grand opening events for its new and improved stores in the Las Vegas area on Saturday, Nov. 8, at 8 a.m.