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Report: Mobile customers increase store visits during 2013 holiday season


Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

Many mobile hoppers made repeat visits during the shopping season, with 47% returning to the same retailer two or more times. Many customers had more than one retailer in mind when shopping during the holidays, with 50% of loyal shoppers visiting two or more separate retail stores. Digby data reports an average of 51-minute dwell times among shoppers during the holiday shopping season. On average, Digby found 2% of shoppers were in & out” of stores in five to 30 minutes, 94% lingered for 31 to 60 minutes, and 4% dwelled from an hour to an hour and a half.

The 2013 holiday season’s busiest shopping days were Nov. 29 and Dec. 14. On Nov. 29, store visits peaked at 11 a.m.

“We’re at a turning point in capturing shopper attention, especially during the holiday season,” said David Sikora, CEO and founder of Digby. “The actions of shoppers we witnessed over the last couple of months—where they shopped, how long they stayed, when they visited, etc., confirm our understanding that shoppers are determined, even more so during the holidays, to find the best deals and get the best experience possible.”

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