Andy Murray weighs in on omnichannel

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.



As Walmart’s first ever SVP of creative, Murray leads the retailer’s advertising, circular development, “retailtainment” efforts, in-store TV, and development of corporate and co-op ideas to drive traffic and engage customers at Walmart’s U.S. stores. In addition, Murray has been charged with helping Walmart develop and implement a shopper-centric strategy that will better align it for success in an omnichannel world.



At the Shopper Marketing Summit scheduled for March 24-26, Murray will share his views on the importance of consistent creative excellence across all communication vehicles and the role agencies and collaboration play in helping Walmart connect and engage with the customer. In addition, Murray will share his unique perspective on seeing retailing from the point of view of the supplier, the retailer and the agency as someone who has experience in each area.



Before joining Walmart, Murray was CEO of Mercury 11, a marketing transformation agency he founded in late 2011 and later sold. Prior to that, Murray served as chairman of Saatchi & Saatchi X, an agency he founded in 1997.



In addition to speaking at the Summit, Murray is one of three inductees into the Shopper Marketing Hall of Fame along with Erik Keptner, EVP of marketing at Ahold and Julie Eddleman, SVP of creative at Procter & Gamble.