Wayfair taps new executive creative director

Wayfair, the largest online retailer of home furnishings and décor, has appointed Christiane Lemieux as executive creative director.



In her new role, Lemieux, previously founder and creative director of DwellStudio, will provide creative vision and counsel across the company’s growing portfolio of home brands, including Wayfair.com, AllModern, Joss & Main and DwellStudio. Lemieux will be responsible for developing new creative initiatives for Wayfair in the coming year.



"Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry," said Niraj Shah, CEO and co-founder of Wayfair. "As an entrepreneur, and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic."



Lemieux began her career in fashion working as a fabric assistant for Isaac Mizrahi and then as an assistant designer of women's woven clothing, fabric design and product development for the Gap. She changed gears and took a position as design director with Portico, a New York-based home company.



In 2000, Lemieux launched DwellStudio, a home furnishings company. Wayfair acquired DwellStudio in August 2013 and welcomed Lemieux to the company's leadership team where she continued to oversee DwellStudio.



"Wayfair is breaking new ground with the development of Internet based home lifestyle brands," added Lemieux. "The transition of DwellStudio into the Wayfair family has been an eye opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics. It's the ultimate exercise in creativity as we bring great home design and endless options to the market in a completely new way."



A native of Ottawa, Canada, Lemieux is a graduate of Queen's University in Kingston, Canada, and Parsons School of Design in New York. She currently serves on the boards of Every Mother Counts and the Manhattan Children's Museum.