Marketing Tactics

Walgreens is gearing up for the official grand re-opening of its newest 24/7 flagship store, located in Union Square, Manhattan. The store, which will open at 10:30 a.m. Thursday, Jan. 23, originally opened in 2001 and has now been renovated to feature the new Well Experience format.

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

Staples is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.

By Netta Kelvis, head of marketing, Custora

[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

Indianapolis – Hhgregg is now offering online ordering with in-store pickup for Apple products, including iPhone, iPad and iPod models and Apple TV devices. Customers can pay in advance and not have to go through in-store checkout.

St. Louis - Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven.

City of Commerce, Calif. — 99¢ Only Stores will open a new 20,000-sq.-ft. Las Vegas location on Jan. 23. The new store will feature a perishable food department, with produce, dairy and frozen foods.

The new store will kick off its grand opening celebration by selling Westinghouse 40-in. flat-screen TVs for only 99 cents to the first nine customers in line. In addition, anyone in line by 7:45 a.m. will receive a raffle ticket for a chance to win the tenth Westinghouse 40-in. flat-screen TV.