Marketing Tactics

Reston, Va. -- comScore has entered into a partnership with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service that provides a continuous view and measurement of media usage across TV, radio, desktop, smartphone and mobile.

This next phase will allow media companies, marketers and advertising agencies the opportunity to measure things such as multi-platform advertising, mobile video, time-shifted viewing such as DVR playback and children’s viewing.

By Rory Dennis, Amplience

St. Petersburg, Fla. -- The United Entertainment Group (UEG), a global entertainment and marketing agency, has been chosen by HSNi to become its marketing partnership agency of record.

As part of the deal, UEG and its partner UTA (United Talent Agency) will utilize its combined presence in Hollywood and on Madison Avenue to build upon HSNi's ongoing foray into integrating entertainment and retail by building partnerships that consist of celebrity brands, music platforms, television and film collaborations, and like-minded brand partnerships.

As we look back on the first-ever outdoor cold weather Super Bowl, there are several lessons digital retailers can take away from how the NFL, Denver Broncos and Seattle Seahawks all prepared for what many said was an impossible or foolish undertaking. Some of the same steps these entities took to ensure a successful experience playing the Super Bowl is subfreezing conditions apply to retailers ensuring a successful digital experience for their customers, regardless of naysayers.

Flexibility Keeps Things Running

R.G. Barry Corporation’s chairman of the board Gordon B. Zacks died at his Bexley home following a brief illness. He was 80.

Zacks joined his family's business in 1955 after attending Dartmouth College and graduating from the Ohio State University. He joined the board of directors in 1959 and was named company president in 1965. He added the roles of chairman of the board and CEO to his resume in 1979. Following retirement from his day-to-day management roles in 2004, he was named the company's non-executive chairman of the board, a post held until his death.

Stop & Shop has donated more than $2 million to hunger relief organizations across the Northeast thanks to participating customers.

According to the Greater Boston Food Bank, for every dollar donated they can provide three meals to those in need, so the combined efforts from Stop & Shop New England and Stop & Shop New York Metro divisions will help provide more than 6 million meals.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

The director of the USC Annenberg Center for the Digital Future Jeffrey Coles and the research firm Bovitz conducted a survey last fall in which one third of respondents said they will be using Facebook less in five years.

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.