Marketing Tactics

RadioShack continues to roll out its new “Fix It Here!” service as it looks to become more relevant with shoppers.

The company announced the new mobile device repair service is now available in at least 30 stores in the Houston area. The move is part of an ongoing national rollout expected to have the service in 750 locations by year end. The service is currently offered at 650 stores.

RadioShack is looking to increase sales during the crucial holiday shopping season, and the new service is seen as a way to generate store traffic and sales.

New York -- A 2014 Kelly Scott Madison Holiday Shopping Study revealed that the top concerns for consumers this holiday season are shipping costs and online security, as 71% of respondents ranked both as top-of-mind.   Other findings focused on timing and returns:  

Dollar General is leveraging the expansive reach of its more than 11,500 stores this holiday season to benefit several organizations aligned with the retailer’s mission of serving others.

The retailer is partnering with St. Jude’s Children’s Research Hospital’s Thanks and Giving campaign and the U.S. Marine Corps Reserve Toys for Tots Foundation’s “You’re the Hero” toy drive, as well as other local toy drives, to offer customers an opportunity to give back this holiday season.
 

London -- Challenged to grow in the U.S., teen apparel chain American Eagle Outfitters is making good on its pledge to leverage the overseas market to kickstart expansion.   

Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.   Other key findings include:  

Bentonville, Ark. -- For the third consecutive year, Wal-Mart workers at about 1,600 stores are prepping to protest on Black Friday to demand better wages and benefits.   According to pressure group OUR Walmart, the protestors are demanding a $15/hour wage and consistent full-time hours.  

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

New stores, 3.9% same store sales growth and increased loyalty propelled Nordstrom to record third quarter sales.

The company’s total sales increased 8.9% to $3 billion thanks to the addition of new stores and a 3.9% same store sales increase that was driven by online growth. Profits increased 3.6% to $142 million compared to $137 million while earnings per share increased 5.8% to 73 cents from 69 cents.