HSNi names United Entertainment Group as agency of record

St. Petersburg, Fla. -- The United Entertainment Group (UEG), a global entertainment and marketing agency, has been chosen by HSNi to become its marketing partnership agency of record.



As part of the deal, UEG and its partner UTA (United Talent Agency) will utilize its combined presence in Hollywood and on Madison Avenue to build upon HSNi's ongoing foray into integrating entertainment and retail by building partnerships that consist of celebrity brands, music platforms, television and film collaborations, and like-minded brand partnerships.