Marketing Tactics

KANSAS CITY, Mo. — Starting this month, social media users and others can send each other beers, cocktails and food items as gifts via a growing number of gift card options and features from Applebee’s Neighborhood Grill & Bar.  The chain has re-designed its gift card experience for both senders and receivers of gift cards that are redeemable at nearly 2,000 Applebee’s locations across the country.

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.  

Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.

NEW YORK - Fitch expects U.S. sales growth to modestly improve in the coming holiday season, with retail sales (excluding auto) expected to grow at 3%-4% in November/December versus 2.8% year to date. Fitch expects online sales will grow in the 12%-14% range during the fourth quarter, in line with year to date levels.

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”

CHICAGO - Best Buy’s 43 Chicagoland stores are sporting a fresher look and assortment upgrades after the retailer’s $20 million overhaul earlier this year.

The stores’ face-lifts cover multiple areas, from new fixtures, carpeting, lighting and paint, to new customer experiences and shopping areas in stores.

Store enhancements include:

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.

Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.