Marketing Tactics

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

Tejon Ranch, Calif. — Pottery Barn plans to open a new outlet store at The Outlets at Tejon. At 12,397-sq. ft., it will be the retailer’s ninth outlet store in the U.S. and its only current outlet store in California.

Currently under construction and slated to open in August 2014, The Outlets at Tejon is located on Interstate 5 between Los Angeles and Bakersfield, Calif.

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.

New York – 1-800-Flowers.com Inc. reportedly had a difficult time meeting customer demand for Valentine’s Day. According to CNN, the retailer has sent apologies via Twitter and Facebook to roughly 1,000 customers for deliveries that were late, missing or damaged.

Richard N. Cabela, co-founder and chairman emeritus of the $3.6 billion chain of 50 Cabela’s stores, has died at his home in Sidney, Neb.

Cabela served as chairman of the board until June 2013, when he transitioned to chairman emeritus and Jim Cabela became chairman. Cabela and his wife, Mary, and brother, Jim, founded Cabela’s in 1961. He is survived by his wife, Mary, and their nine children and their families, as well as two sisters and three brothers.

With tax refunds arriving in mail boxes soon, the 6,500 unit GameStop chain is looking to capture its share of the windfall with a promotion involving gaming giveaways and a new car.

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

The firm analyzed the online sales data of the nation’s top 100 retailers from September through December 2013 as part of an ongoing global study assessing the business impact of top retailers social media efforts in a report called, “Social Media Effectiveness Index for Retailers”

Amazon has never been shy about tooting its own horn and the most recent example involves the company’s content engine known as Amazon Studios.

Since launching in November 2010, aspiring screenplay writers have submitted more than 20,000 movie scripts and 6,000 series projects. Amazon recently debuted a second batch of original series and one week later the company is heralding positive feedback from reviewers and customers.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

The firms announced a new arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.