Marketing Tactics

Shopkick, a real-world shopping app, has expanded testing of its shopBeacon technology. The new technology, which was deployed in late November at two Macy’s stores, will be active in thousands of stores nationwide by the end of the first quarter.

All eyes will be on Walmart’s new CEO Doug McMillon next week when the company reports worse-than-expected fourth quarter results on Thursday, and McMillon makes his first public comments since becoming CEO.

McMillon is no stranger to providing financial updates during the company’s pre-recorded earnings calls, investor conferences and analysts’ meetings. He performed those duties on numerous occasions during the past decade while serving as president and CEO of Walmart International and president and CEO of Sam’s Club before that.

Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.

Atlanta -- Consumer spending growth declined from December to January, but remained relatively healthy at 2.5%, according to First Data’s January 2014 SpendTrend report. SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S. merchant locations serviced by First Data. The report cited the severe winter weather that pummeled the Midwest and eastern half of the country as a factor in the decline.

Reston, Va. -- comScore promoted president Serge Matta to the role of CEO as the digital measurement firm swung to a profit in the fourth quarter.

Matta fills the position occupied by Dr. Magid Abraham who, along with Gian Fulgoni, co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus. All appointments are effective March 1.

Grand Rapids, Mich. – Meijer is launching a major initiative to upgrade its fashion offerings. The omnichannel initiative includes regional advertising in national fashion magazines, the distribution of a spring Look Book, and the use of social media, including Instagram, as well as a new website, meijerstyle.com.

Meijer’s style team is led by Lynn Hempe, the retailer's group VP of softlines, and includes her buying team and input from fashion advisor, Mariana Keros,

Indianapolis – Hhgregg has promoted Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since led the e-commerce team’s creation of an online development and promotional strategy.

Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since lead the e-commerce team’s creation of an ambitious online development and promotional strategy.

Stein Mart is unveiling an exclusive home collection by London-based interior designer and decorator Nina Campbell Friday, Feb. 14.

Nina Home by Nina Campbell will be available in 200 Stein Mart locations and on SteinMart.com.

Meijer has upgraded its fashion offering to challenge national retailers in the apparel and accessories space.

The Grand Rapids, Mich.-based retailer touts itself as a pioneer of the one-stop shopping concept, but it said in a release that it is best known for its produce and meat departments. The company, therefore, has taken steps to upgrade its fashion offerings, not only by stocking a variety of on-trend merchandise, but also creating a dedicated fashion website and launching a social media initiative to promote their upgraded apparel and accessories category.

With usage of electronic cigarettes on the rise, a new study by e-cig manufacturer Mistic contends the majority of Americans are not opposed to second hand vapor.