Marketing Tactics

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

Philadelphia – Urban Outfitters reported substantial gains in net sales for the fourth quarter and fiscal year 2014. Total company sales in the quarter increased 6% to $906 million, less than Wall Street expected, from $856.8 million in the year-ago period.

Same-store retail segment net sales, which include the direct-to-consumer channel, increased 1%. Same-store retail segment net sales increased 20% at Free People and 10% at Anthropologie and decreased 9% at Urban Outfitters. Wholesale segment net sales rose 24%.

Los Angeles – The “Dumb Starbucks” parody store which opened in Los Angeles on Saturday, Feb. 8 has been revealed to be a prank for a Comedy Central TV show. According to the Associated Press, comedian Nathan Fielder made a public announcement on Feb. 10 that he opened the store for use in his TV show “Nathan for You.”

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

Nature Valley has rolled out two new products — Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars — which are geared toward people with active lifestyles, the company said. The company is also adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.  

Helen Bryan has become the second author in the Amazon Publishing stable of writers to surpass 1 million copies in combined print, audio and Kindle editions.

Bryan, author of historical novels "War Brides" (2012) and "The Sisterhood" (2013), follows Amazon Publishing author Oliver Pötzsch over the 1 million threshold.

Winnipeg, Manitoba -- Silver Jeans Co. will open a store at Woodfield Mall on April 11, in Schaumburg, Ill.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

By David Weinberger, CBX

Los Angeles – A store called “Dumb Starbucks,” with no affiliation with the actual Starbucks chain, has reportedly opened in Los Angeles. According to the Wall Street Journal, the store opened, offering free coffee, on Saturday, Feb. 8.