Theory House names new VP of retail brands

Charlotte, N.C. - Branding and retail marketing agency, Theory House, has named Christopher Durham to the leadership team as VP of retail brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant, including work for Office Depot, Best Buy, Food Lion, Hannaford and Lowe’s Home Improvement.



He is the creator of the website My Private Brand, where he challenges retailers to evolve their traditional private labels into consumer-focused brands.