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Content and commerce continue to align at Amazon


Amazon has never been shy about tooting its own horn and the most recent example involves the company’s content engine known as Amazon Studios.

Since launching in November 2010, aspiring screenplay writers have submitted more than 20,000 movie scripts and 6,000 series projects. Amazon recently debuted a second batch of original series and one week later the company is heralding positive feedback from reviewers and customers.

More than 85% of ratings are four or five stars, and critics are calling the pilots “fresh” and “the best pilot in years,” according to the company. In addition, Amazon Instant Video saw more than a 100% increase in the average number of streams per show for prime time pilots and a 200% increase for kid’s pilots per show versus last year’s pilot season.

“Our goal is to create shows that customers will love and we couldn’t be more pleased with the feedback we’ve received so far,” said Roy Price, director of Amazon Studios. “It’s great to see our customers reacting so passionately towards these pilots. The dramatic increase in the average number of streams for our prime time and kid’s pilots tells us we’re on the right path in creating shows our customers want to watch.”

All 10 pilots are currently available for any customer to view, rate and provide feedback on, ultimately helping determine which shows will become full series. The pilots are available to watch exclusively at and on the Amazon Instant Video app for Kindle Fire HD, Kindle Fire, iPad, iPhone, iPod touch, Roku, Xbox, PlayStation, Wii and other connected devices.

Amazon Studios continues to invite series creators to upload their proposals for comedy and children’s programming at or submit them privately via Amazon Studios.

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