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Marketing Tactics

  • Staples to showcase in-store 3D printing kiosks

    MakerBot and Staples announced today that MakerBot  Replicator 3D Printers and MakerBot Digitizer Desktop 3D Scanners are now available in 50 select Staples retail stores across 18 states. MakerBot is Staples’ exclusive provider in-store of 3D printing hardware, with premium in-store experiences to showcase the entire MakerBot 3D Ecosystem.  This partnership makes Staples the exclusive office supply company to offer MakerBot 3D printing and scanning products in the store.

  • Macy’s Black Friday deals include giveaways via its mobile app

    NEW YORK - Macy’s is enhancing its Black Friday promotions by giving away  a million dollars in prizes in stores nationwide during doorbuster hours. Beginning at 6 p.m. local time on Thanksgiving Day, customers will have a chance to win big, scoring digital gift codes that can be used instantly for Black Friday purchases.  

  • Top 10 holiday spending myths revealed

    With consumer surveys and holiday forecasts a dime dozen this time of year, Customer Growth Partners CEO Craig Johnson offers his take on some of the biggest fallacies regarding retail spending.

    Customer Growth Partners, a consulting and research firm focused on retail and other consumer industries has determined that the top 10 biggest holiday myths of 2014 are:

  • Wal-Mart launches omnichannel Cyber Week promotion Nov. 29

    San Bruno, Calif. – Wal-Mart Stores Inc. is offering 500 online deals during Cyber Week, starting Saturday, Nov. 29, more than double the number of cyber deals it offered last year. Every day through Friday, Dec. 5, Walmart.com will offer 500 discount items, with the best deals arriving on Cyber Monday, Dec. 1.   

  • Paster Enterprises rebrands to Paster Properties

    St. Paul, Minnesota - Shopping center developer and manager Paster Enterprises has rebranded to Paster Properties, and has debuted a new look and website. 

  • Tech Guest Viewpoint – Surviving the Holiday Season, Week by Week

    By Christopher Lester, Emma   If you’re like me, you might still be in denial over the date on the calendar. But it’s true: The holidays are well upon us. Yes, it’s the most wonderful time of the year. But let’s be honest: It’s also one of the most stressful times of the year, and the busiest to boot.  

  • Ann sales hit by weak traffic, labor strike

    Ann Inc. President and CEO Kay Krill cited a number of factors that caused the company to report its first decline in same-store sales in 10 quarters.

  • Guest Commentary: Black Friday - Retailers are doing it wrong

    By Jason Becker, RICS Software   Retailers – take a step back from Black Friday weekend this year.    I’m not suggesting you shouldn’t move forward with your promotions and sales. Everyone knows that Black Friday weekend can be one of the most profitable times of the year for retailers. But relying too much on this crazy weekend of shopping to generate holiday season profits is a big mistake.  
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