Swiffer enlists Jewel for cleaning tool ad campaign

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.



The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.



“As an artist, I love teaching my son through hands-on experiences, which often means making messes,”Jewel said. “So, when it comes time to clean up, I look for tools like the Sweep and Trap that make it efficient and easy, leaving me with more time and energy to play with my son. In our home, we often sing while we clean up, so I’m excited to unveil my own version of the classic family clean-up tune to celebrate this launch with Swiffer.”



The Swiffer Sweep and Trap starter kit is available for $19.99 at mass merchandise outlets, grocery stores, home improvement stores and e-retail websites throughout the United States.