Marketing Tactics

Houston –  Francesca’s Holding Corp. reported that its net income dropped 19% to $7.3 million in the third quarter of fiscal 2014 from $8.7 million the same period the prior year. Increases in cost of goods sold and selling, general and administrative (SG&A) expenses drove the decline in profit.  The specialty retailer also lowered its earnings outlook for the year.   Francesca’s plans to open one new store in the fourth quarter, bringing total new stores opened in the fiscal year to 88.

Gap Inc., is the only retailer to appear on a flawed list called The Civic50 that presumes to recognize the nation’s most community-minded companies.

Now in its third year, the lack of retail representation on The Civic50 is highly curious considering retailers enjoy a high level of visibility within the communities where they operate and are typically quite generous in supporting local charities and national causes. The consumer packaged goods was also under-represented on The Civic50 although companies such as ConAgra, General Mills and Hershey were included.

BOCA RATON, Fla. - Polaroid Fotobar is opening two of its smaller-format “micro-store”  locations in the San Jose, California, area, with the first opening on Wednesday, at Westfield Oakridge. The second location, at Westfield Valley Fair, will open in mid-December.  

New York - The cost of healthcare, the ability to maintain margins
 and the ability to continue to grow revenue are the top business challenges in the retail sector. That’s according to GE Capital’s new national survey of c-suite executives at middle-market companies (ranging from $10 million - <$1 billion in sales).  

Lands' End sales fell in its October quarter as its store base dwindled, though an improved merchandise assortment and a more-targeted promotional strategy helped drive a 26% increase in profits.

For the third quarter ended Oct. 31, Lands' End posted a profit of $18 million, or 56 cents a share, up from a profit of $14.3 million, or 45 cents a share, a year earlier. Revenue, meanwhile, fell 2.8% to $373.1 million as same-store sales fell 3.1%.

Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.

Michaels is partnering with a new ad agency on a $180 million marketing plan as the arts and crafts retailer looks to weave a quilt of higher sales and market share.

Zimmerman Advertising will perform a range of key functions for Michaels, working with a total marketing budget of $180 million and focusing on strategic planning, analytics, digital media planning and buying and social media.

San Francisco – To serve the needs of tech-oriented holiday shoppers, “Wired” is opening a pop-up store in New York City and an e-shop at Los Angeles International Airport (LAX). The annual holiday pop-up in New York showcases items hand-selected by “Wired” editors and curators, and will be open Dec. 11-21.