Marketing Tactics

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Austin, Texas -- RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

Mexico City -- Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.

Columbus, Ohio – DSW Inc. opens a new store in Davenport, Iowa on March 20. As of March 20, DSW will operate 398 stores in 42 states, the District of Columbia and Puerto Rico.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Goodlettsville, Tenn. -- Dollar General on Thursday reported a 1.5% rise in fourth-quarter profits, below analysts’ estimates, as the retailer felt the impact of harsh winter weather, along with increased competition and low consumer confidence. The company also said it plans to open approximately 700 new stores in 2014.

The retailer earned $322.2 million in the quarter ended Jan. 31, compared with $317.4 million a year earlier.

East Harford, Conn. — Horizon Group Properties has announced an agreement to develop a new outlet center in East Hartford, Conn. The 350,000-sq.-ft. Outlet Shoppes at Rentschler Field is scheduled to open in the summer of 2016. Rentschler Field is a historic airstrip located near downtown Hartford.

The Hartford metropolitan area has 2.2 million residents and an average annual household income above the national average. No outlet shopping centers currently serve the market.

It’s official. Amazon is raising the membership fee for Prime and Student Prime customers.

The company sent out emails today to Prime and Student Prime consumers letting them know of the new fees. Prime customers will be paying an annual rate of $99 whenever their membership renews — that’s up from $79 per year.

Student Prime consumers will pay $49 a year, up from $39. Students with questions about renewal rates should click here for details.

Yonkers, N.Y. — Forest City Ratner Cos. has joined Yonkers Partners in Education to create Ridge Hill Academy, a pilot program in which local businesses teach local students about the “behind the scenes” operations of retail management.

Twenty-five students selected from local high schools have just begun the pilot’s third of five 10-week sessions, which take place at Westchester’s Ridge Hill shopping, dining and entertainment center.

Orlando, Fla. -- The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark senior VP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

Cleveland - Sherwin-Williams is launching an online Spanish-language platform, SWLatino.com, focusing on Hispanic homeowners, contractors and designers. Sherwin-Williams will feature tips, how-to articles and color information from leading Hispanic bloggers and Sherwin-Williams color experts.

The new site, integrated with Sherwin-Williams Facebook and Twitter accounts, will connect Latino paint and color professionals, homeowners and designers with Spanish-language content.