Marketing Tactics

New York - Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%).  

Wet Seal may file for bankruptcy protection if it fails to immediately resolve its liquidity issues, the company said.

CHICAGO - In time for the holiday rush, General Growth Properties has introduced several new customer initiatives, including an arrangment with Uber to provide free trips (up to $60) to participating malls for all riders and free return trips for new Uber riders or those who spend more than $150 during their visit.   The shopping center developer is providing omni-channel initiatives like same day delivery; enhanced guest experience services; and one-of-a-kind holiday attractions.  

Fort Worth, Texas - There’s no quick turnaround in sight for RadioShack. On Thursday the struggling chain reported a wider-than-expected third-quarter loss and detailed cost costs that include staff reductions and more store closings to boost earnings by some $400 million annually.  

Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.   “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.  

The paint competition will heat up in March as Lowe’s rolls out HGTV HOME by Sherwin-Williams.

The HGTV HOME by Sherwin-Williams product line will feature what both companies describe as “a new and improved interior and exterior paint program.” The line will be available at both Sherwin-Williams' company stores and Lowe's stores nationwide, as well as exclusive line extensions available at Lowe's.

Purchase, N.Y. – A decline in the price of gasoline may be leading to a larger haul for many many people on Christmas morning. According to the latest MasterCard Advisors SpendingPulse, total retail sales without the automotive and gasoline sectors were up 3.6% in November 2014, reinforcing the dramatic decline in gasoline prices.  

New York - Fifty-one percent of consumers say saving money is their top priority this holiday season, and  40% are driven by finding the right product. Those are among the findings of a recent survey conducted by RSR.