Starbucks amends Keurig exclusivity agreement
Seattle – Starbucks Coffee Company is amending its exclusive agreement to provide Keurig Green Mountain Inc. with super-premium coffee pods. The companies have updated their agreement to continue to expand Starbucks’ range of K-Cup pack offerings and to promote expanded consumer choice.
In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement, Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.
In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement, Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.