Marketing Tactics

Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.

Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

"We're thrilled about our continued expansion in the Atlanta metro area," said SVP of marketing Anita Sehgal. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."

With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology. As a leading company invested in delivering mobile ubiquity by integrating Bluetooth, Wi-Fi, NFC and QR, Mobiquity Technologies has release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ Bluetooth LE Beacon network.

Louisville, Ky. -- Papa John’s is launching a television commercial starring iconic sportscaster Jim Nantz, and Papa John’s founder, chairman and CEO, John Schnatter, touting the company’s online ordering platform. The commercial also reminds consumers that Papa John’s was the first national pizza company with online ordering at all of its U.S. delivery restaurants in 2001.

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

The ability to integrate more data from more sources faster than ever to accelerate decision-making forms the core value proposition of an the new SAS Customer Intelligence solution unveiled this week at the software company’s Global Forum.
 

New York -- J. Crew Group Inc. reported a 42% decrease in its fiscal fourth-quarter profit amid higher costs. Net income fell to $5.92 million in the quarter, which ended Feb. 1., down from $10.2 million in the year-ago period.

Revenue increased 6.7% to $686.2 million. Retail store sales rose 5% to $438.6 million and direct sales jumped 10% to $238.1 million

Same-store sales, which includes direct sales, rose 3%. Excluding a calendar shift, comparable-store sales increased 4%.

Minneapolis -- The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.

Baltimore — The Cordish Cos. and the St. Louis Cardinals have announced that AT&T has joined Ballpark Village in St. Louis as the naming rights sponsor for the two-story seating deck atop Cardinals Nation. As part of a multi-year agreement, the Cardinals Nation ticketed deck will be known as the AT&T Rooftop.

New York — Specialty apparel retailer Express has opened a three-level 28,000-sq.-ft. store in the I. Miller building New York City’s Times Square.

“It’s Express on steroids,” said Michael Weiss, the chairman and chief executive officer of Express. “This is an elevated presentation where the homes for each category are much more defined.”