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Marketing Tactics

  • Looking for a product? Try the mobile Yellow Pages

    Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.  

  • It's an omnichannel holiday for CVS customers

    CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

    Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

  • Ex-RadioShack CMO finds a new home

    RadioShack’s former marketing chief is joining At Home, the Texas-based home decor chain.

    "Jennifer's retail experience coupled with her strong agency background will serve her well in her new role," said Lee Bird, CEO of At Home. "We're thrilled to have added an executive with her prowess to our growing team."

    Warren most recently held the position of CMO for RadioShack, where she was responsible for leading the marketing, consumer insights, private brand strategy, public relations and omnichannel teams.

  • Safeway scores 100% on Corporate Equality Index

    PLEASANTON, Calif. - For the second year in a row, Safeway Inc. has received a perfect score of 100% on the Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices pertinent to LGBT equality, administered by the Human Rights Campaign Foundation.  

  • Millennials more likely to impulse-shop

    The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

    About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.

  • Pier 1 reports Q3 profit plunge

    Despite reporting a 33% year-over-year decline in profits during the third quarter, Pier 1 Imports CEO Alex Smith said he is confident in the chain’s value proposition going forward in 2015.

  • Retail Rap: Stocking Stuffers

    With 2014 almost over, another holiday shopping season is drawing to a close. The looming question on everyone’s mind, of course, is whether holiday sales managed to live up to the (mostly) positive holiday forecasts from analysts and retail organizations.   

  • Marketing exec at RadioShack is out

    The person behind the retro marketing campaign at RadioShack is out.

    Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

    Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.

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